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Stats Modeling Tutorial: Net Lift Model Part-3: the whole Process flow

Net Lift Model Tutorial part-1: Introduction to Probability Decomposition Model

NetLift Model Tutorial part-2: SAS Logistic Modeling and Video from Dr. Larsen

• NET LIFT MODELS Presentation Slides from Dr. Larsen

The uplift model answers the question, " How much more likely is this treatment to generate the desired outcome than the alternative treatment?" For each customer, the model's prediction drives the decision of which treatment to apply.
Click the following image to see more larger/clear process flow about the net lift model
net lift model tutorial, direct marketing campaign

You need to work on 2 samples step by step to fully understand this Nef lift model.

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