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Director, Consumer Research and Analytics

Position Summary:

We are looking for Director of Consumer Research and Analytics is responsible for driving business results by leveraging broad-based business knowledge and a high level of functional expertise, directing strategies and tactics for the consumer that enable achievement of Kelley Blue Book’s volume and profit targets.

Lead a consumer and analytics team consisting of analysts with strong statistical and market analysis expertise. Develops hypotheses about customer behavior and applies the right blend of qualitative and quantitative research techniques to identify key business opportunities.

Drives better product decisions by providing actionable decision support and insightful consumer/customer analyses. Conducts presentations and makes recommendations to senior management.

Position Responsibilities :

Provides Advanced Analytics group leadership and aligns market researchers and analytics professionals to enterprise strategic vision.

Consult across Kelley Blue Book functional teams on how consumer research and analytic methodologies may be leveraged to address their business needs.

Responsible for forward thinking thought leadership in driving consumer demand for our industry and consumer products.

Support product development decision making by analyzing primary and secondary market research and providing key market insights.

Develop deep understanding of key product markets, create market and forecast assumptions, build and refine product forecasts. Work closely with various marketing vendors including market research, consulting and data review.

Develop process and infrastructure for collection and dissemination of intelligence (market, competitor and customer) across organization. Supervise/manage/direct the selection, training, development, appraisal and work assignments of personnel. Occasional overnight travel (up to 20%) by land and/or air. Performs other related duties as assigned.

Essential skills, knowledge and abilities:

Must have strong command of both quantitative and qualitative research methods and general marketing principles. Perform primary and secondary market research, analyze data and integrate into the decision making process. Must have the ability to conduct and synthesize qualitative and quantitative market research including product and market opportunities, market sizing, competitive entry, product positioning and early messaging, branding, and message development and testing.

Experience managing enterprise wide projects leveraging the expertise of cross-functional resources Ability to communicate the “vision” of an consumer and analytics based business solution to managers/analysts who are responsible for bringing this vision to life. Ability to integrate findings into effective, business friendly presentation and present findings clearly to technical and non technical audiences.

SAS programming or other statistical software experience. Strong technical knowledge of statistics. Master's degree (M. A.) or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.

Demonstrated use of intermediate computer operations (basic programming in 3rd and 4th generation languages, relational databases, and operating systems) and intermediate software packages (word processing, spreadsheet, graphics, etc.).

Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations. Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.

Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.,) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.

Non-essential skills, knowledge and abilities:
CPG research and analytics experience preferred.

If interested in this position, please submit your resume to: , and we will ask our friends to help refer for good fit.

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