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Highly Persuasive Presentation Secrets --Part IV

Statistics and data validate your presentation. Many times, showcasing numerical research is the main point of a presentation. But charts and graphs are overused formats, and as a result they are easily forgotten and often completely ignored by audiences.

1. Add A Slice Of Life

According to this recent study, creative data visualizations that include recognizable design elements are more memorable than traditional charts and graphs. Recognizable design elements include graphics or photos of objects that most people would encounter in real life, or icons with widely accepted and universal translations.


emotional beautiful presentation ppt slides

The next time you are tempted to insert a bar chart into your presentation, consider the topics or items that your data covers, and then select some relevant visual design elements to use as the foundation for a creative data visualization. With the plethora of easy-to-use design resources available, you have no excuse for not utilizing icons, photos, or graphics to add meaning to your otherwise relatively abstract data.

2. Use Analogies

When selecting visual elements for your design, you might get stuck because your data does not translate into real world items like the slides shown above. If you find yourself in that situation, develop an analogy to give your data real world meaning.

For example, if you need to create a slide about the average distance for X, which is 1440 feet, you could use four icons of a football field, since 1440 feet is equal to the length four football fields.

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